Isn't it that older thai and asian brands are mostly image/icon (shark, dragon fly, squid ...) based anyway, since the adult illiteracy rate in the 1970s was st

Isn't it that older thai and asian brands are mostly image/icon (shark, dragon fly, squid ...) based anyway, since the adult illiteracy rate in the 1970s was still somewhere above 20% [1]. And that of older house wives, the assumed main target group of cooking ingredients was probably even higher. So it made little sense to go for a name only brand. [1] http://www.h.chiba-u.ac.jp/mkt/Philippines.pdf http://www.h.chiba-u.ac.jp/mkt/Philippines.pdf http://www.thaifoodandtravel.com/brands.html http://www.thaifoodandtravel.com/brands.html