Yes, Sriracha is actually cheaper than the generics I see. The generics try to sell a smaller size bottle for a lower price but $/ounce it's more expensive. I

Yes, Sriracha is actually cheaper than the generics I see. The generics try to sell a smaller size bottle for a lower price but $/ounce it's more expensive. I don't think protecting the name is that important. Rightly they're protecting the rooster and design which to me is the most distinctive aspect. Anyhow, I think there's plenty of room in the market for additional hot sauces and condiments. The smart ones will probably create their own unique flavor rather than always be viewed as an imitator.