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> Unlike the name, Tran trademarked his rooster logo and distinctive bottle. yes, the cock. this is the one that matters. create a market (well, sub-market,
by beachstartup 12y ago
> Unlike the name, Tran trademarked his rooster logo and distinctive bottle.
yes, the cock. this is the one that matters. create a market (well, sub-market, really) from scratch, give away the name, and trademark the symbol that identifies your products as the original.
don't believe the aw shucks act for a minute, he's a killer businessman!
i went to school with some kids from his neighborhood - he runs in the same circles as the guy who started panda express.
- mxfh 12y agoIsn't it that older thai and asian brands are mostly image/icon (shark, dragon fly, squid ...) based anyway, since the adult illiteracy rate in the 1970s was still somewhere above 20% [1]. And that of older house wives, the assumed main target group of cooking ingredients was probably even higher. So it made little sense to go for a name only brand. [1] http://www.h.chiba-u.ac.jp/mkt/Philippines.pdf http://www.h.chiba-u.ac.jp/mkt/Philippines.pdf http://www.thaifoodandtravel.com/brands.html http://www.thaifoodandtravel.com/brands.html
- beachstartup 12y agoi have no idea what the hell you're talking about. huy fong foods is an american brand, based in california, sold to a US market.