$75k is pretty pricey for a domain name. Could you use that $75k in some other way to get traffic to the site? I'm assuming that the name you want is somethin

$75k is pretty pricey for a domain name. Could you use that $75k in some other way to get traffic to the site? I'm assuming that the name you want is something like shoes.com where people are likely to type that directly, but isn't this less of a draw now that we have search engines?