I would be completely blind to other hot sauces in this category, which is not really true of almost any other kind of hot sauce or product I can think of. I di

I would be completely blind to other hot sauces in this category, which is not really true of almost any other kind of hot sauce or product I can think of. I didn't even realize there were other people making "Sriracha" sauce. I have some loyalty to Zaaschila salsa for my breakfast tacos, but nothing like my level of loyalty to Sriracha. I'd buy Cholula or some kind of habenero salsa or something, if the store didn't have Zaaschila. But, I would buy nothing to replace it if they didn't have Huy Fong chili sauces (I like their chili garlic sauce even more than the standard chili sauce for cooking). This is a pretty interesting experiment in trademark choices. I'll be interested to see how it plays out. Certainly Sriracha growth has been spectacular, and they do have a trademark on the distinctive bottle and rooster (and many people call it "rooster sauce" or "cock sauce"), which is what I'm looking for when I walk down the grocery aisle.