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How do I get initial customers/users for a new startup?
So I have a new startup product in development it's a consumer web application that's about all I'll say FOR NOW.
How can I go about getting initial users? What are some hacks, and things to consider during this process? I'm aware of Twitter promoted tweets, and Facebook ad's - what are some other interesting ways to create brand recognition and get users on-board?
- brendahorton 12y ago1. Set up a landing page to collect a Beta Tester list of names. 2. Make sure your auto responder gives the Sign-Ups an incentive to invite their friends to beta test too. 3. Google Adwords on long tail keywords. 4. Videos that are optimized with keywords.
- UXDork 12y agoWhat's a long tail keyword?
- akbar501 12y ago1. Define who your target customer are? 2. Segment, segment, then segment again until you identify a much smaller initial group of users who aggregate in one area of the web. 3. Figure out how to access the people from the group in #2.