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Subbing is a surprisingly difficult thing to get right in anything but the most simplistic of cases. What a creator gets as a benefit is not having to do all t
by Kalium 12y ago
Subbing is a surprisingly difficult thing to get right in anything but the most simplistic of cases.
What a creator gets as a benefit is not having to do all the work of subtitling for the benefit of what will ultimately be a rather small - if not zero - boost in audience.
There's a very real scenario in which you throw an accessibility party and nobody comes.
- jamesbrownuhh 12y agoA recent study of videos captioned by Discovery Digital Networks showed a 7-15% increase in views to captioned videos, compared to non-captioned equivalents. Genuinely properly studied and controlled to remove any other factors. Subtitling is not hard. It really isn't. You don't have to do it if you don't want to, but there are many genuine, measurable benefits if you do.