Landing pages are inherently vague so as to not limit their potential audience. It's a trade off, but being too specific can limit the amount of users who ultim

Landing pages are inherently vague so as to not limit their potential audience. It's a trade off, but being too specific can limit the amount of users who ultimately convert (enter their email). With the goal of a "coming soon" page being to build interest, this is usually well accomplished by requesting a simple email. Objectively, yes, coming soon/ landing pages are effective.