If you are a relatively famous person who has an audience/market who supports you despite (or even because of) an obnoxious persona or offensiveness to some peo

If you are a relatively famous person who has an audience/market who supports you despite (or even because of) an obnoxious persona or offensiveness to some people, then you are relatively immune to this kind of thing. Certainly, an "edgy" comic, or political commentator, can get away with a lot more than a CTO or CEO, even if the content is approximately the same. The danger comes when you misunderstand your core audience, or alienate them. If you go off brand at the same time as you write something dangerous, you risk offending your own audience. That can be deadly.