3 ms·

I did this my senior year of college, looking for software engineering jobs, although I used Google AdWords instead of Facebook ads. I knew I wanted to work for

I did this my senior year of college, looking for software engineering jobs, although I used Google AdWords instead of Facebook ads. I knew I wanted to work for a startup in the Boston area, so I bought out search terms like "Greenhorn Connect," "YCombinator," etc. Whenever someone in Boston searched for something that a startup manager might search for -- I was there. I got a ton of responses, and ultimately a couple of offers out of it. Unfortunately, I took a job at a consulting firm right out of college (hated it and left 6 months later) -- there's only so much you can do to solve problems of 21 year old stupidity.

marwann 12y ago
Yep, I think the trick is here : thinking about using Facebook's Custom Audiences with @facebook.com addresses to get even more accurate targets. I did the same a few years ago too with Adwords, but capitalizing on people's ego : to target "influencers" I wanted to invite for a startup party, I created special landing pages for each of them and bought their names as keywords on Google AdWords. They fortunately googled themselves (and if they didn't, I gave them a shout on Twitter). But now AdBlock attracts more people this strategy is a bit more complicated. Maybe the right strategy for today is to do it Charles Saatchi-like : buy a billboard on times square saying "I want a job".