its marketed as a hip, cool, and high tech, with a hint of luxury (emphasis on aluminum cases and such), that the average person can afford. Remember the stereo

its marketed as a hip, cool, and high tech, with a hint of luxury (emphasis on aluminum cases and such), that the average person can afford. Remember the stereotype of the pretentious twits sitting in Starbucks with their Macbooks? Once your sold on their product its not simple to leave, let alone the simple fact that their products just work and do not require of you much to continue to do so.