They also refused to change their name. The founder wouldn't rebrand. They had a decent chance, if you think about it: storage know-how, a bunch of servers, som

They also refused to change their name. The founder wouldn't rebrand. They had a decent chance, if you think about it: storage know-how, a bunch of servers, some good techies, and - which could have been the killer - a Swiss location with Swiss data privacy laws, right in the Snowden era. Forget Dropbox and google drive and amazon with the NSA tapping into them here and wherever. Could have been a great selling point. But the owner couldn't face 'swissshare' or 'swissbox' or something else... had to keep Rapidshare with all that implied.