I'm not saying to ignore the radio requirements at all. If you're diligent, make liberal use of reference designs, etc. your design will pass. I (and Chris Ande

I'm not saying to ignore the radio requirements at all. If you're diligent, make liberal use of reference designs, etc. your design will pass. I (and Chris Anderson) just question whether the time and expense of getting certifications that no one will notice is the right place for a startup to spend its resources. Fair game, when so many skip arguably more important things like security. I agree on Pebble - the volume they were sending through, and a little inexperience with customs, raised flags that were hard to put down. But by all means, when you've raised $10mil, get your certs. I'm telling the Kickstarters who barely raised enough to execute their hardware, and then think that blowing $20K in order to cross all the t's for international markets, is not putting the cert before the horse.