I love my AppleTV, and I would buy an Apple TV if one came out, for a few reasons. I actually only use my ATV to watch Netflix and buy Doctor Who and Archer off

I love my AppleTV, and I would buy an Apple TV if one came out, for a few reasons. I actually only use my ATV to watch Netflix and buy Doctor Who and Archer off iTunes, but I'd buy a TV made by Apple because I feel like they would do a good job. My TV, when I hit the power button on the remote, takes about 5 seconds to give me any indication that it heard me; I then get another 5 seconds of the LG logo before I get dumped onto whatever input I was last on. In comparison, when I move my mouse on my computer, my Apple cinema display wakes up almost instantaneously (display), and my AppleTV goes from sleep mode to showing me the last menu I was on in less than a second (processing). Thus, I expect an Apple television to be on and available to use within moments of my requesting it, and off as soon as I tell it I'm done. The AppleTV 3rd Gen also maxes out at about 1W of power used[1], which means that there's no reason why the brains of a smart TV shouldn't be able to be on 100% of the time, ready at any moment to power on for incoming content, rather than having my television add 30s to the simple act of showing someone a YouTube video. That said, Apple make their money by making high-quality, high-margin devices, and not by racing to the bottom of the price structure and selling out customers to make ends meet. [1] http://www.anandtech.com/show/6834/apple-tv-2013-a1469-short-review-analysis-of-a-new-a5 http://www.anandtech.com/show/6834/apple-tv-2013-a1469-short...