I think that is too fatalistic. You can opt-out of the massive data collection through voluntary oversharing, i.e. Facebook and such. What remains is limited (

I think that is too fatalistic. You can opt-out of the massive data collection through voluntary oversharing, i.e. Facebook and such. What remains is limited (and localized) enough that it can be fought through democratic and political means. Regulation and legislation can limit what the main players (public transport, banks, municipal governments, postal service, ISP's) can do. This battle is still far from lost, at least outside the US. It's not a status quo, and many people, not just digital rights fringe groups, realize what's going on.