4 ms·
A little off topic, but their site makes it really hard to figure out what BMJ stands for. I clicked around until I saw a picture of an old medical journal wit
by k2enemy 12y ago
A little off topic, but their site makes it really hard to figure out what BMJ stands for. I clicked around until I saw a picture of an old medical journal with "British Medical Journal" on the spine. On the ten or so pages I tried, that phrase never appears.
- duncanawoods 12y agoI think its a pseudo-acronym, like BP and KFC, where the mission extends the original goal so that it becomes rebranded without standing for the original name anymore. I doubt you will find the original name of the other two on their sites either. If there is one thing that motivates marketers, its expunging an obsoleted brand from history...