4 ms·
Tylenol may be "hazardous" when abused, but doesn't it say something that it remains over-the-counter? It suggests to me that the benefits outweigh the risks, a
by bdm 12y ago
Tylenol may be "hazardous" when abused, but doesn't it say something that it remains over-the-counter? It suggests to me that the benefits outweigh the risks, and the same could be true of a nootropic.
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To call it a "marketing exercise" glosses over all of the important subtlety. Identifying a brand, messaging, form factor, and specific combination of ingredients to appeal to mass market is non-trivial. Isn't Red Bull just a marketing exercise? What about Chobani and Muscle Milk? The original Apple computers were just a "marketing exercise" around the Homebrew Computing Club, packaging up things that were already available, but doing so elegantly and building a trustworthy brand. There's considerable value in that.
- Zigurd 12y agoYou could say the same about potato salad.
- bdm 12y agoThen start a potato salad company :) I think time will tell if the gamble here is correct. Currently nootropics are quite niche - a small minority of people even know what they are or take them. This is odd, given how beneficial they can be. By serving nootropics to the public on a silver platter, we hope to evangelize the benefits, assuage people's concerns, and become defacto leaders in the biohacking space.