One potential way to make a snappy one liner (and you do need a snappy one liner) is to describe it in terms of who it helps instead of what exactly it does, ev

One potential way to make a snappy one liner (and you do need a snappy one liner) is to describe it in terms of who it helps instead of what exactly it does, even if it is just "A new approach to stopping the pain felt by the X Billion dollar a year industry of Y".