Evidently I've done a poor job of making a joke :D My point was just that we've found that the best way to motivate people to use our products has been to illu

Evidently I've done a poor job of making a joke :D My point was just that we've found that the best way to motivate people to use our products has been to illustrate that they're missing out on an opportunity by not using it. Since I do all enterprise work, the fastest way to do that is by showing them how it affects their money, not that our solution is cheap or expensive or anything like that.