The difference is, despite straw bales being an excellent building material (especially with regards to heat and sound insulation, cost & carbon), that has inde

The difference is, despite straw bales being an excellent building material (especially with regards to heat and sound insulation, cost & carbon), that has indeed been used for at least a hundred years, there's a huge amount of resistance to it's use from both the conservative building industry and the general public. Evidenced by the tedious 'three little pigs' hook used by the journalist.