The easiest way is make your product appeal to the widest range of users possible. If half the people on an airplane could benefit from your product than your

The easiest way is make your product appeal to the widest range of users possible. If half the people on an airplane could benefit from your product than your onto a good idea. Unfortunately my product deals with a very specific market and by the time we have 1,000 "users" we'll be billionaires. I'm still trying to figure out how to create a SaaS product that provides water or food . . . because everyone needs that.