Bullshit. How does having several online identities differ from wearing different social masks every day? I do want my boss to see me differently than my close

Bullshit. How does having several online identities differ from wearing different social masks every day? I do want my boss to see me differently than my close friends, my family to see different than friends etc. I like having as many online identities as I see fit and don't see how that's "coming to an end pretty quickly". It's not like pretending or lying, just the same person seen from different angles with different emphasis. Of course, it would be convenient for Zuckerberg and the like to have a single entry for every person in a db, but I'm not going to buy it.