Opening up to Cuba probably costs Netflix extremely little. In terms of rights negotiating their content suppliers are currently getting nothing from Cuba so wi

Opening up to Cuba probably costs Netflix extremely little. In terms of rights negotiating their content suppliers are currently getting nothing from Cuba so will go for it without any discussions, so all Netflix needs to do is flick a switch in their control panel to allow IPs from Cuba and issue a press release. Sure, even if 100% of Cuba's broadbrand subscribers signed up it's an insignificant amount to Netflix, but for the low cost they may well think of it as PR and/or marketing (and/or looking ahead to a day when maybe Cuba could give them enough revenue to care about - though seems unlikely to me), not just for ideological reasons.