If you are making money from get go, paid search is not bad if you can get to a positive ROI after a little bit of messing around. Your leverage with paid sear

If you are making money from get go, paid search is not bad if you can get to a positive ROI after a little bit of messing around. Your leverage with paid search will depend on your longterm earning per customer and your cost of customer acquisition among other factors. I would suggest you read Sean Ellis' blog. He talks a lot about customer acquisition: http://startup-marketing.com/ http://startup-marketing.com/