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I know this is anecdotal but i don't find their findings to be true in practice -- at least as far as facebook. If facebook tells me I got 180 clicks, my javas
by hayksaakian 12y ago
I know this is anecdotal but i don't find their findings to be true in practice -- at least as far as facebook.
If facebook tells me I got 180 clicks, my javascript detects 100 page views, and 45 people fill out my form, then I know at least 25% of those clicks were real people, or bot sophisticated and motivated enough to actually continue through filling out a form on the destination page.
There is certainly click fraud on every platform -- clicks that only facebook/linkedin/google report, but never appear on server logs.
I'd be interested in knowing what your personal experience has been, I know there are many people on hacker news who've advertised something in the past.
- paulsutter 12y agoYour data may be anecdotal, but it's vastly more data than the paper provides (zero data to back up its claims). My personal experience with advertising matches yours. Likes on Facebook can come from the strangest sources, but the clicks on ads are mostly real users that fill out forms and buy products.
- idunno246 12y agoi hear fb ads are relatively non-botty. Likes are botted to death, but ads are pretty clean.
- fchollet 12y agoThe large majority of bots nowadays use Javascript, and are almost indistinguishable from humans if you don't look at their activity over time. Filling a form with coherent content is a reasonable proof of humaneness, but only if you're looking at bots that weren't designed for handling that type of landing page.
- hayksaakian 12y agoThat's what I wonder about. Someone could write a facebook ad that links to a captcha test, and then post results. That would provide some useful results... I should also mention that my targeting is news feed exclusive. In the past I've used sidebar ads, but their results are garbage compared to news feed ads.