Surely it is until you prove it succeeds it's quite likely it will fail - if you have not launched or have launced but have no users or are not profitable it's

Surely it is until you prove it succeeds it's quite likely it will fail - if you have not launched or have launced but have no users or are not profitable it's seems likely you will fail without a lot more work. I suspect from your description that your business is already successful and is a low risk of failure.