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I wonder what Google's internal research shows. Are they themselves not committing fraud by failing to publicize this to their customers?
by gress 12y ago
I wonder what Google's internal research shows. Are they themselves not committing fraud by failing to publicize this to their customers?
- jepper 12y agoAs long as the money keeps flowing the shareholders are happy.
- birken 12y agoGoogle has massive teams that are devoted to detecting click fraud and getting rid of it. They really really want to detect and remove click fraud. If I'm selling a product that makes $50 profit, all I care about is how much I have to pay to get a conversion. If it takes 100 clicks for a conversion at $0.50 per click, that is same ROI as 50 clicks for a conversion at $1 per click. So if half the clicks are from bots, I'm just going to bid half as much. Maybe in the short term I'm not going to, but certainly I will adjust in the long term. Which of course is not what Google wants. Google doesn't want to make money at the expense of creating long term customers. Google wants the conversion rates on their platform to be better than the conversion rates on other platforms, which is directly comparable at the customer end. So by detecting and controlling click fraud, Google gets higher CPCs (which they like), their platform has higher user end conversion rates (which they like), it builds trust and consistency in their platform (which they like), and in the long term they don't even lose money because CPCs will just adjust upwards as fraud goes down.
- gress 12y agoI don't dispute that it is in Google's interest to reduce click-fraud, but it is also in their interest to reduce the appearance of click-fraud too!