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Bribery. Every product launch I've been a part of has basically used some form of bribery to get users. Of course, my background is all enterprise software. We
by icey 17y ago
Bribery.
Every product launch I've been a part of has basically used some form of bribery to get users. Of course, my background is all enterprise software. We have either shown people how they are losing money by not using our product or how they will miss out on making money by not using our product. Maybe bribery is the wrong word. What's the word for bribing people with their own money?
I haven't had any "viral" products yet, so I'd personally like to hear about how that works for people :D
- swombat 17y agoWhat's the word for bribing people with their own money? I think people in the enterprise world generally refer to that as "getting your salespeople to make a convincing business case".
- aaronblohowiak 17y ago"What's the word for bribing people with their own money?" Incentivizing.
- zaidf 17y agoProving ROI? Pretty much what Greg Mcadoo(sp?) from Seqouia said yesterday I think. No idea why you' consider this bribery, lol. You're either saving money or helping them make more. Bribery is a (usually criminal) way of giving something for a favor.
- icey 17y agoEvidently I've done a poor job of making a joke :D My point was just that we've found that the best way to motivate people to use our products has been to illustrate that they're missing out on an opportunity by not using it. Since I do all enterprise work, the fastest way to do that is by showing them how it affects their money, not that our solution is cheap or expensive or anything like that.
- zaidf 17y agoHaha totally understandable. A joke like that can easily get lost. I recently joked with a potential cofounder about creating a service "100 f*ing times more addictive than cocaine". Threw him off for a bit;) Lesson learned.
- Andys 17y ago"What's the word for bribing people with their own money?" Government?
- scotty79 17y ago"What's the word for bribing people with their own money?" Discount.