You might be right. It was a while ago that we did that, and I may have conflated it with another bulk update of our "users" table. Either way, I've used this

You might be right. It was a while ago that we did that, and I may have conflated it with another bulk update of our "users" table. Either way, I've used this idiom at least half a dozen times in production, all without any downtime or user-visible effect, and we have millions of orders, SKUs and users.