You say "our data", but whose data is it? Remember the big furor there was over AOL releasing search queries for some of their users, even after they attempted

You say "our data", but whose data is it? Remember the big furor there was over AOL releasing search queries for some of their users, even after they attempted to remove identifying marks? Many users of your site will think it's "their" data, and depending on the legal/PR climate, they may be right.