Good point. I attended this talk, and it was easily one of the best talks at Stackoverflow (Devdays) Toronto, and got a very rousing response from the crowd.

Good point. I attended this talk, and it was easily one of the best talks at Stackoverflow (Devdays) Toronto, and got a very rousing response from the crowd. To answer your concern, the question of "why" was actually one of the overall points of his discussion. Wilson would enthusiastically agree with you that there aren't very good metrics out there not only for programmer productivity, but a number of other things that you'd want to measure in software. At the beginning of the talk he contrasted the software sciences against other, older disciplines just to show how incredibly nascent it is. His most damning point of the current state of affairs was that there is a lot of metrics/methodology pseudoscience being spouted by people and businesses in our profession, and that we often eat it up unchallenged. His optimistic counter-point was that things are turning around and measurement, experimentation and skepticism are spreading, and as you point out, for some companies like Google, it's yielding a lot of gains, even if they haven't cracked any universal code of productivity (does anyone actually believe we ever will? This will always be a moving target). The most frequent phrase used by Wilson in his talk was "wouldn't that be a useful thing to know?" (with respect to the result of some experiment that would show a verifiable result). Essentially, his talk was a rallying cry to attempt to stir the audience into becoming more critical about their own methods and to boost their skepticism of the things they're told about methodology.