The name you give is a statement of a kind. Like it or not it's your attitude towards your own products and your customers too. Schiit was meant to be cheap but

The name you give is a statement of a kind. Like it or not it's your attitude towards your own products and your customers too. Schiit was meant to be cheap but great quality, so I could interpret it as "somewhat sophisticated shit", hence the unusual spelling. I know, it was meant to be funny and slightly controlversial, but you always have a wide choice of names that meet both criteria. And what you choose in the end is your statement.