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I can't say I understand the name either; I think it may have been a mistake. But I am a happy owner of a Schiit amp and DAC, and I absolutely love their startu
by meowface 12y ago
I can't say I understand the name either; I think it may have been a mistake. But I am a happy owner of a Schiit amp and DAC, and I absolutely love their startup tales, so they could call the company "Horse Fuckers Ltd." for all I care.
- mojuba 12y agoThe name you give is a statement of a kind. Like it or not it's your attitude towards your own products and your customers too. Schiit was meant to be cheap but great quality, so I could interpret it as "somewhat sophisticated shit", hence the unusual spelling. I know, it was meant to be funny and slightly controlversial, but you always have a wide choice of names that meet both criteria. And what you choose in the end is your statement.