I don't think it's a failure as much as it's a case of the market not being ready yet. Hulu, last I checked, reports about 370 million streams a month which li

I don't think it's a failure as much as it's a case of the market not being ready yet. Hulu, last I checked, reports about 370 million streams a month which lines up with Compete.com's numbers which puts them at about 7 million viewers per month (around 12 streams average per user per week). That number puts their entire audience lower than most single TV shows (CBS manages to get at least 8 million viewers on Friday night at 10pm which is the worst time slot in existance for broadcast TV). Couple that with the fact that Online TV shows only being able to support a few commercials per show and you have a very tough market. But as Online video reaches critical mass and the audience grows I think you'll start to see a more sustainable ad based revenue model