One would argue that "social profit" (ie: where society profits) is where all those not-for-profit "bad dreams" go. The Red Cross movement especially brought f

One would argue that "social profit" (ie: where society profits) is where all those not-for-profit "bad dreams" go. The Red Cross movement especially brought forward the Geneva Conventions (which improved the conditions of prisoners of war), successfully fought epidemics, and (in my opinion) began a tradition of humanism that combats extreme fundamentalism in a practical non-violent way (which is why the worst fundamentalists target Red Cross/Red Crescent workers.)