What "most companies" are doing is mostly irrelevant in the larger picture. You're talking about proprietary networks and how they are shuttling their users aro

What "most companies" are doing is mostly irrelevant in the larger picture. You're talking about proprietary networks and how they are shuttling their users around, while the interesting things are the opening up of real information and creating linked, collaborative, open ecosystems where everyone is free to participate. That's happening on the web, not in Facebook's latest iOS offering.