4 ms·
Wouldn't the better play be to spin off the product-market fit business before doing your pivot... especially if the business was a 100+ million one.
by carrotleads 12y ago
Wouldn't the better play be to spin off the product-market fit business before doing your pivot... especially if the business was a 100+ million one.
- morgante 12y ago> Wouldn't the better play be to spin off the product-market fit business before doing your pivot... especially if the business was a 100+ million one. Potentially, but that also undermines your ability to use the existing business/user base to seed growth for the new one.
- vertex-four 12y agoTo some extent, but on the other hand... you can integrate logins across a larger brand so you there's no sign-up requirements for your new product, and you can market to your existing customer base in numerous ways as long as you don't overdo it. You just can't change the existing product into something else under their feet.