>>> To try to head them off before you've taken enough profit in the US Is a curious combination of hubris and greed. Especially at that cost. This was my reac

>>> To try to head them off before you've taken enough profit in the US Is a curious combination of hubris and greed. Especially at that cost. This was my reaction as well. Instead of working their business model here and continuing to ramp up profits and margins, they took a huge bet to get into Europe. Not sure why they thought this, considering there are a half dozen other countries you could try and get in front of first. In the end, their panic more than anything killed the business. I would also say greed played a big part. Instead of building a solid, sustainable business over a period of time, they got greedy and over stepped their bounds.