Hey thank you for sharing your experiences. I am a little confused about this architecture decision if the goal is to offer business insight, though. I don't

Hey thank you for sharing your experiences. I am a little confused about this architecture decision if the goal is to offer business insight, though. I don't understand why usage metrics that are used to calculate business analytics would be logged in a data store that is separate from business transactions and reporting related data. How would you run cohort studies or track funnels?