4 ms·

http://www.bryght.com http://www.bryght.com

by gnufrra 12y ago

jayzalowitz 12y ago
Change the url and you could grow revenue really quickly man.
- aaronbrethorst 12y ago
  I think the name's fine. Google? Facebook? Whatsapp? Blergh.
  - untog 12y ago
    They're all pretty phonetically obvious. Bryght, on the other hand... "Oh yeah, bought some great stuff from Bryght the other day" "Hey man, tried that Bright web site you mentioned. It didn't work" "Where did you go?" "Bright dot com" "Bryght dot com?" "Yeah, bright dot com" and so on and so forth, for all eternity.
    - logn 12y ago
      "Bright with a Y, dot com." Some names are a lot harder to explain than that.
      - madaxe_again 12y ago
        Brighty.com?
        firethief 12y ago
        No it's brightwithay.com
    - deleted 12y ago
      [deleted]
    - lucaspiller 12y ago
      You could say the same about IKEA too. I'm still not sure I pronounce it properly...
      - galactus 12y ago
        IKEA was a huge brand before the internet was there to make it important for people to type its name correctly..
      - xorcist 12y ago
        Just think of it as Ingvar Kamprad Elmtaryd Agunnaryd and you'll know.
    - taksintik 12y ago
      Agreed. Misspelled brand identity is the equivalent of a shaky foundation.
    - amirmc 12y ago
      Yet Flickr did ok for itself. As did Twittr, and del.icio.us (sp?). I agree that names matter but the scenario you've painted isn't fatal by any means. In the modern connected age, 'word-of-mouth' is just as much about text as it is about talking (ie FB posts, tweets, msgs, etc). Indeed, Bryght's revenues are in the multi-millions so they're clearly doing something right.
    - mst 12y ago
      If they're selling non-obvious quirky stuff, maybe having a non-obvious quirky name will help with branding. Or not. But I don't think assuming it's a net negative is necessarily justified here.
stickfigure 12y ago
Hey, congrats. I filled my dining room with the knockoff CH33 chair you guys sell. I was very pleased with the overall experience.

4 ms·

http://www.bryght.com http://www.bryght.com

by gnufrra 12y ago

http://www.bryght.com http://www.bryght.com

jayzalowitz 12y ago
Change the url and you could grow revenue really quickly man.
- aaronbrethorst 12y ago
  I think the name's fine. Google? Facebook? Whatsapp? Blergh.
  - untog 12y ago
    They're all pretty phonetically obvious. Bryght, on the other hand... "Oh yeah, bought some great stuff from Bryght the other day" "Hey man, tried that Bright web site you mentioned. It didn't work" "Where did you go?" "Bright dot com" "Bryght dot com?" "Yeah, bright dot com" and so on and so forth, for all eternity.
    - logn 12y ago
      "Bright with a Y, dot com." Some names are a lot harder to explain than that.
      - madaxe_again 12y ago
        Brighty.com?
        firethief 12y ago
        No it's brightwithay.com
    - deleted 12y ago
      [deleted]
    - lucaspiller 12y ago
      You could say the same about IKEA too. I'm still not sure I pronounce it properly...
      - galactus 12y ago
        IKEA was a huge brand before the internet was there to make it important for people to type its name correctly..
      - xorcist 12y ago
        Just think of it as Ingvar Kamprad Elmtaryd Agunnaryd and you'll know.
    - taksintik 12y ago
      Agreed. Misspelled brand identity is the equivalent of a shaky foundation.
    - amirmc 12y ago
      Yet Flickr did ok for itself. As did Twittr, and del.icio.us (sp?). I agree that names matter but the scenario you've painted isn't fatal by any means. In the modern connected age, 'word-of-mouth' is just as much about text as it is about talking (ie FB posts, tweets, msgs, etc). Indeed, Bryght's revenues are in the multi-millions so they're clearly doing something right.
    - mst 12y ago
      If they're selling non-obvious quirky stuff, maybe having a non-obvious quirky name will help with branding. Or not. But I don't think assuming it's a net negative is necessarily justified here.
stickfigure 12y ago
Hey, congrats. I filled my dining room with the knockoff CH33 chair you guys sell. I was very pleased with the overall experience.