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I am the first employee of a startup with less than 10 employees. We are a direct competitor of Fab latest incarnation Hem (One Nordic). We have been around fo
by gnufrra 12y ago
I am the first employee of a startup with less than 10 employees. We are a direct competitor of Fab latest incarnation Hem (One Nordic).
We have been around for more than 2 year now. Our revenues are in multi-million and most importantly we are profitable.
Lucky to be working with founders who believe in reaching profitability first. We are a data driven company from the get go. Which allowed us to make smart decision while been super lean.
- lobster_johnson 12y agoCan you name your company? (I'm asking because I'm interested in furniture, not for the startup gossip.)
- gnufrra 12y agohttp://www.bryght.com http://www.bryght.com
- jayzalowitz 12y agoChange the url and you could grow revenue really quickly man.
- aaronbrethorst 12y agoI think the name's fine. Google? Facebook? Whatsapp? Blergh.
- untog 12y agoThey're all pretty phonetically obvious. Bryght, on the other hand... "Oh yeah, bought some great stuff from Bryght the other day" "Hey man, tried that Bright web site you mentioned. It didn't work" "Where did you go?" "Bright dot com" "Bryght dot com?" "Yeah, bright dot com" and so on and so forth, for all eternity.
- logn 12y ago"Bright with a Y, dot com." Some names are a lot harder to explain than that.
- madaxe_again 12y agoBrighty.com?
- firethief 12y agoNo it's brightwithay.com
- deleted 12y ago[deleted]
- lucaspiller 12y agoYou could say the same about IKEA too. I'm still not sure I pronounce it properly...
- taksintik 12y agoAgreed. Misspelled brand identity is the equivalent of a shaky foundation.
- amirmc 12y agoYet Flickr did ok for itself. As did Twittr, and del.icio.us (sp?). I agree that names matter but the scenario you've painted isn't fatal by any means. In the modern connected age, 'word-of-mouth' is just as much about text as it is about talking (ie FB posts, tweets, msgs, etc). Indeed, Bryght's revenues are in the multi-millions so they're clearly doing something right.
- stickfigure 12y agoHey, congrats. I filled my dining room with the knockoff CH33 chair you guys sell. I was very pleased with the overall experience.
- curiously 12y agoso how do companies like you make money? where's the innovation? where's the unique value proposition when something like Amazon, ebay exists?