coz it took average of 16 days for customers to get the item from 3rd party designers, so they figured if they held the inventory themselves they could cut that

coz it took average of 16 days for customers to get the item from 3rd party designers, so they figured if they held the inventory themselves they could cut that down. They did, but in that process lost the originality of the small boutique items, and became a commodity shop.