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An 'active' user doesn't have to be tweeting, so they won't all show up in the firehose. MAU figures are pretty dubious anyway - see the other recode story abo
by joosters 12y ago
An 'active' user doesn't have to be tweeting, so they won't all show up in the firehose.
MAU figures are pretty dubious anyway - see the other recode story about how 4 million 'active' users vanished because iOS no longer automatically fetches tweets:
http://recode.net/2015/02/05/how-twitter-lost-4-million-users-because-of-apples-ios-8/ http://recode.net/2015/02/05/how-twitter-lost-4-million-user...
- MichaelGG 12y agoSo, in that sense, going by unique tweeters is an even better metric. Also, since Twitter offers limited (1% or 5%) of the firehouse to anyone via the streaming API, wouldn't that be a fairly decent way to estimate things?
- dredmorbius 12y agoThe data can still be correlated. Given a history of known actives and corresponding tweets, the average tweets-per-active can be determined. That may change over time but it's unlikely to do so in a capricious fashion without good cause. Say, onboarding a large class of users for whom Twitter and/or Tweets are of secondary interest. Not that, say, Google might have done that with Google+ or anything. Just because you cannot _directly_ see the number you're interested in doesn't mean you cannot infer it by other means.