While the stock price has certainly crashed, Crocs is still worth $650M dollars: http://www.google.com/finance?client=ob&q=NASDAQ:CROX http://www.google.com/fin

While the stock price has certainly crashed, Crocs is still worth $650M dollars: http://www.google.com/finance?client=ob&q=NASDAQ:CROX http://www.google.com/finance?client=ob&q=NASDAQ:CROX If that's a fad, I hope I can create a fad business someday. Maybe the Crocs business strategy was exactly right - milk it while it's trendy, and then keep a good business at the end. It's not like these shoes are Nintendo Wiis. There is absolutely no limit on how many you can produce. If Crocs hadn't saturated the market, then all those knock-offs would have stolen more of the total money to be made on the idea.