As others have noted, the pre-order route is often the best go to market strategy for new hardware companies, even if they have already raised a round. The buzz

As others have noted, the pre-order route is often the best go to market strategy for new hardware companies, even if they have already raised a round. The buzz, evangelist community they build, feedback they receive, and the social proof they gather is often of a more lasting benefit than the pure pre-sales revenue. As others have already noted, Tilt has powered many of the recent massive hardware product launches that are going live on their own sites. More examples on https://open.tilt.com/preorders https://open.tilt.com/preorders