considering that branded ones are $15, and you have to pay for the store upkeep and the service of getting it instantly instead of waiting for shipping (i.e. pa

considering that branded ones are $15, and you have to pay for the store upkeep and the service of getting it instantly instead of waiting for shipping (i.e. paying for a storefront), this really doesn't seem like an unreasonable price. $40 for an HDMI cable though...