There are only really two ways to scale an agency, as far as I know. 1. You can charge more. 2. You take on more work in parallel. The second is usually a th

There are only really two ways to scale an agency, as far as I know. 1. You can charge more. 2. You take on more work in parallel. The second is usually a thing to some degree, you add devs etc., but it doesn't drastically increase your earnings per head so there tend to be diminishing returns - network costs of a larger team, the need to sustain a flow of more and larger deals. This requires some drastic changes to the company itself, how you work, the type of deals you pursue...it can be profitable, but it's a mess. Which leaves #1, increasing the value of deals you take on with roughly the existing team. What is stopping you from doubling your next quote? Skills gap? Type of project? I'm betting it's more "type of client" and "sales process" than needing another developer, since (from a once-over of your team section) you seem to have the major bases covered already, and perhaps more so than you'd need with a more narrow project type & target customer. Re: specific roles you asked about... There are technical writing specialists & sales engineers. A good sales engineer is expensive if they're any good, and very likely overkill for a small agency. It's usually up to the person or people running the agency to learn sales. There's a spectrum of skill involved, but even the shallow end makes you VERY dangerous in comparison to the median sales-averse developer. As to a technical writer...how much does documentation affect your deals & billing rate? This can probably be better addressed by process, make improving doc quality a real priority by setting aside time for it every week & comping for training materials on better docs and copywriting.