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Super easy and really annoying but probably relatively effective PR. The news on this stuff sees lots of eyeballs compared to follow-ups or clarifications. Plus
by famousactress 12y ago
Super easy and really annoying but probably relatively effective PR. The news on this stuff sees lots of eyeballs compared to follow-ups or clarifications. Plus the consequences for being found wrong downstream and pretty minimal, sadly. Casting these kinds of aspersions redirects fear & anger from the company to boogeyman nation-states.
[Edit: I just noticed these are government and not private analysts making the claims, so my comment is now a bit cynical for my own taste... but I think it's still effective PR and I expect private security companies to field more "So you're not saying is WASN'T North Korea, right?" kinds of questioning from corporate clients.]
- Estragon 12y ago> I just noticed these are government and not private > analysts making the claims, so my comment is now a bit > cynical for my own taste... Not for mine... casting these issues as a threat to national sovereignty is a great way to raise defense funding.
- famousactress 12y agoYeah, I don't object to suspecting our intelligence agencies have a habit of using information to benefit their budgets in that way, especially when there are opportunities to be technically accurate but let the media fill in the blanks (ie: "We think the hackers were Russian" becomes headline: "Russia involved in hacks").