Actually, while building the site we noticed a quite different feeling. As it's much easier to change subscriptions (usually they are not longer than a month),

Actually, while building the site we noticed a quite different feeling. As it's much easier to change subscriptions (usually they are not longer than a month), it's much easier to rotate through different providers with often widely different and interesting content. A lot of the newer and more odd contenders I didn't know before building JustWatch. I personally discovered Mubi with a sexy business model of just 30 hand picked movies, which is just 5 bucks a month and it's cool people see there are actually some good choices other than Netflix out there. Really curious to see how the market will react.