Or including it as part of the iPhone's obscene 50%+ profit margins. That's what Google does with unlimited free auto-backup to Google Plus, and they don't even

Or including it as part of the iPhone's obscene 50%+ profit margins. That's what Google does with unlimited free auto-backup to Google Plus, and they don't even make money on most of the Android phones sold! Apple doesn't need this money, just like they don't need the ugly user experience when an iPhone's account gets disconnected from its credit card. But Apple's culture of nickel and diming for everything has to do with training users to pull out their credit cards. The more often a user hits Pay the easier it is to do it the next time it comes up. As long as the user keeps pulling out the credit card the experience is smooth and makes the user feel like they are part of an elite higher class. In other words, it's deliberate consumer brainwashing.